The Postponed Day

On October 19, was announced a common decision
(in association with more than 30 civil society organizations),
to postpone World Breast Cancer Day, and keep on postponing
it day after day for weeks, with the aim of raising awareness about
the importance of becoming annual breast checks on time.

In parallel and during each postpone day, a massive, federal and free campaign of mammograms was carried out.  Therefore, thousands
of breast check-ups finally stop being postponed.

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Cannes Lions 2023

1 x Gold Direct. Non For Profit
1 x Gold Direct. Single Market
1 x Gold PR. Media Relations
1 x Gold PR. Effectiveness
1 x Silver PR. PR Techniques
1 x Silver Health & Wellness PR
1 x Silver Brand Experience & Activation

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D&AD 2023

1 x Yellow Pencil
2 x Wood Pencil

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Clio 2023

1 x Grand Clio Public Relations
1 x Grand Clio Creative Effectiveness
1 x Gold Public Relations
1 x Gold Effectiveness
1 x Gold Direct
1 x Silver Innovation

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El Sol

1 x Gold PR. Impacto en medios
1 x Gold PR. Responsabilidad Civil
1 x Gold Experiencia de Marca

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