No Division Milka

Under the concept "More tenderness, for a united world” Milka
think about the importance of sticking together in a global context
that move forward division.

Originally, Milka chocolate tablets were divided in small squares.
That's why we created and launched a chocolate without divisions
with the #MilkaSinDivisiones.

Entertainment, sports, and political personalities, have joined
to this by inviting people to reflect about it on their social networks.

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Effie 2017

1 x Bronze. Brand Experience: Live+Digital

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